Porsche centers in Berlin invited some 450 guests to the preview held at this urban location. A spacial concept set against an industrial backdrop employing a significant feel-good factor was created for the automotive premiere. The 'stars of the evening' were presented by artists like TOFA and PlusMinus3. Working on behalf of the agency in charge, Schröder & Schömbs, Party Rent placed a white lounge islands between the massive pillars of the old Shedhalle. It was ideal in fulfilling the need for an atmosphere that lent the space style and elegance without hindering casual interactions between guests.
Invitation to an automotive preview
Porsche Panamera Presentation at the Funkhaus Berlin
Premiere in the Shedhalle at the Berlin Funkhaus. The premiere presentation of the new models of the Porsche Panamera incorporated a different kind of artwork. Concrete cubes placed throughout the hall exhibited technical highlights and design elements of the new car, focusing guests' attention on the magic that is Porsche.