The ladies were amazed on entering the Mercedes-Benz showrooms. A glamorous set-up had been created where cars had previously been parked. The venue was framed by individual white Mercedes automobiles, which met with enthusiasm from the women in attendance. Befitting the brand, the Accentaigu agency from Luxembourg developed a premium-quality room and colour concept that brought the “She’s Mercedes” brand to life. The primary focus was on providing opportunities for exchange and interaction. Therefore, four seating arrangements with swivel chairs in swan and egg were placed on white lounge carpets, offering an ideal setting for discussions and other opportunities for communication, while also providing a degree of privacy. The networking event concluded with a shared meal at a long table consisting of Algarve tables in bamboo look combined with white DSWs. Catering was handled by star chef Léa Linster -- the first and so far only woman to win the Bocuse d´Or -- in collaboration with the Mercedes Café.
Networking in Luxembourg Mercedes-Benz destination
Successful, inspiring women accepted the invitation in June to attend an exclusive networking event entitled “She’s Mercedes”. The three elements consisting of dialogue, inspiration and exchanging ideas are what lent the event’s format its special appeal. Party Rent helped by providing high-quality design furniture that transformed the dealership into an exclusive dinner venue.