'The Spark' is the platform for digital revolutionaries. The award generates awareness for companies whose ideas can fundamentally change the industry and is awarded before a big name jury and a distinguished audience. The backdrop for the award ceremony needed to be suitably classy and suitable to the theme of the evening. Working on behalf of the Factor 3 Live agency, Party Rent outfitted the dinner at the Umspannwerk Alexanderplatz with black Nancys to give it a clean but sophisticated look. Impressively illuminated in cool colors, the lounge and bar area next to the main space emanated an atmosphere that emphasized the innovative character of the award.
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The Ambiance of Innovation
The Spark Award Presentation at the Umspannwerk Alexanderplatz
Awards vibe in Berlin's AlexanderplatzUmspannwerk. This industrial venue gleamed in glamorous splendor during the presentation of the German digital prize, 'The Spark Award'. Party Rent outfitted the venue for 200 guests attending the awards ceremony organized by McKinsey and the Handelsblatt newspaper.