'The Spark' is the platform for digital revolutionaries. The award generates awareness for companies whose ideas can fundamentally change the industry and is awarded before a big name jury and a distinguished audience. The backdrop for the award ceremony needed to be suitably classy and suitable to the theme of the evening. Working on behalf of the Factor 3 Live agency, Party Rent outfitted the dinner at the Umspannwerk Alexanderplatz with black Nancys to give it a clean but sophisticated look. Impressively illuminated in cool colors, the lounge and bar area next to the main space emanated an atmosphere that emphasized the innovative character of the award.