The rustic wooden table meanders like a long workbench through the gently sloped VIP tent at the Hamburg Rothenbaum. A workbench with designer seats and flanked by lounge and counter furniture. The tent is reminiscent of the early years of the German Open, which also took place at the tennis complex. And yet much is new. It is the premiere of the Industry look that Party Rent has brought to the tent.
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Comfortably seated in the lounge furniture laid out on the terrace, spectators avidly follow the Spring- und Dressur Derby that brings the elite of the world equestrianism to the Hamburg suburb of Klein-Flottbek each May.
Frank Geurink is already very familiar with the challenge, as he helps to create the design concept for the KLM Open once a year. Working together with the event agency 'Adriaanse/van Kuyk Brand Events', which is responsible for designing the individual venues for the prestigious golf tournament, he puts together a new setting each year to surprise guests and reinvent the ambience of the pavilions installed at the venues.
The Solheim Cup is the most important intercontinental competition in ladies’ golf and is held every two years for the 12 best golfers from Europe and the US.The location for the tournament alternates between Europe and the US – this year it came to Germany for the first time.
Following the return of Formula 1 to the Red Bull Ring last year, the event was back in the racing calendar for 2015 and tents were once again pitched in Spielberg.
For four days, the ten-member team, led by project manager Patrick Herzog, worked solely on the setup for the perfect Cup Final experience in Berlin’s Westend district.
It is mid-June. While the Rolling Stones are firing up the raging crowds before the stage in Stade de France, the mood in the VIP area of France’s largest stadium does not rage on any less.