The Oscar of the event industry again attracted many hundreds of guests – ticket sales even had to be stopped early this year. The procedure of the awarding received a comprehensive makeover. A significant reduction in the number of categories brought a new dynamic to the award ceremony. Host Evren Gezer guided the 650 guests through an entertaining and exciting evening. The winners of the four categories were selected by an independent jury of experts in an elaborate process. Each location was checked in advance by the jurors in a mystery shopping procedure.
An Inspiration Area was created for the reception of the gala guests, in which various exhibitors presented themselves with small stands and attracted guests with delicious finger foods. After the brilliant opening show and the official welcome by the host and fiylo founder Frank Lienert, the guests went over to the dinner area.
Due to our furniture, the otherwise rather simple location became a festive ballroom without further ado. The food was served on coloured DSW chairs at elegant, oval dinner tables. At the after-show party that followed, winners, nominees and guests celebrated the Hanover night together.