On the day before the DMEXCO, which is run by the promotional and expert supporting organisation and brand owner Bundesverband Digitale Wirtschaft (BVDW) e.V., the Cologne-based trade fair invited guests to an exclusive VIP opening which took place in the Flora at the centre of the Botanical Gardens. The top speaker, selected guests and important partners, aware of the event’s reputation, met at the “urban jungle” for a relaxed social event. Opulent plants and elegant designer furniture in the colours black and white provided a comfortable and elegant ambience in the midst of the “jungle”.
New day, new location, new setup: Select industry personalities met at a VIP lunch at the Harbour Club. The guests dined at dinner tables created using Algarve tables, seated on black and grey DSW chairs in the listed industrial location. Premium cutlery and carefully selected flower arrangements harmoniously rounded off the overall decor.
The highpoint was the party in the evening of the first trade fair day. For this event, Picknick Berlin used its legendary “I LOVE ENGTANZ” format in the honoured Wolkenburg, where the “slow dance feeling” found its way into the former cloister, which had been converted into a dimly-lit club with an individual feel-good atmosphere for the event. Our setup with a wide selection of lounge furniture provided a perfect, tailor-made solution for the concept, which involved many different lounge areas. Individual vintage originals from the thirties to sixties perfectly completed the scenery.
All of the concepts were set up and brought to life on behalf of and in close collaboration with VAGEDES & SCHMID Berlin GmbH. The communication agency was responsible for the consultation and implementation of all side events at the DMEXCO, in addition to hospitality and VIP support.